作为专业人士 设计师, you probably don’t need to be convinced that color has a profound impact on digital products 和 people that use them. But if you find yourself wishing that you better understood the nuances of color and how to harness its vast potential, 你并不孤单.

Using color well is a difficult skill to master. Creating harmonious color schemes and successfully implementing them in design work can be quite a challenge. 这是为什么??

Does color proficiency spring from some innate ability that only a few possess? Is there a color sense, like sight or smell, that some simply don’t have?

也许, but it’s more likely that the difficulty 设计师s experience with color stems from one unavoidable truth: Color is packed with 属性, and each property has a wide range of 可能性.

To further complicate things, no color exists in isolation. There are always surrounding colors and light conditions to compete with.

The variable nature of color is simultaneously the source of its communicative power and its maddening complexity. If one color in a scheme changes, it can throw the whole thing out of whack—and wreak havoc on a 设计师’s color confidence.

This is especially true for 设计师s of digital products, who must consider both the 审美的结果 和 经验的影响 颜色的选择.

Thankfully, mastery of color in UI and UX design isn’t dependent on guesswork, 盲目的运气, or some intrinsic realization of what colors work well together. 而不是, using color successfully depends on understanding repeatable rules, 原则, and techniques that can be practiced and improved upon.

And while it’s true that the study of color is an immense undertaking, there are practical takeaways that can drastically improve a 设计师’s understanding and use of color in day to day design work.

This infographic is a field guide for lightning-quick color choices made with confidence—read it, 打印出来, 把它贴在墙上, and refer back whenever color questions arise.