Pili Fernandez Davila，加拿大安大略省多伦多的设计师
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Pili Fernandez Davila

Verified Expert  in Design

Designer

Location
Toronto, ON, Canada
Toptal Member Since
January 29, 2019

Pili是一位在产品设计方面拥有丰富经验的数字设计师, UX/UI, branding, and visual communication. 她一直在为品牌创造以用户为中心的设计解决方案, companies, and people around the world for the last 10+ years, working in partnership with developers, data scientists, and more.

Product DesignUX DesignUI DesignUser Interface (UI)Mobile UIMobile UXUser Experience (UX)Visual DesignInformation Architecture (IA)Usability TestingUX ResearchPlatform DesignDigital Product DesignBrand IdentityBrand DesignPackagingDesign Leads

Portfolio

Work Experience

Founder and Lead Designer

2019 - PRESENT
Random Pattern Studio
  • Designed the brand and packaging of Castle & Coal. We officially launched the new brand in December 2020. 新品牌对我客户业务的影响是不可思议的. Their sales increased exponentially.
  • 设计并开发了Altamar Ceramics的电子商务网站. 该网站是建立在Webflow，它有一个CMS，它是100%可编辑的. 这帮助他们从线下业务过渡到线上业务, which was a huge success during the pandemic.
  • Designed the website of Heroinas Peruanas, 一个为有需要的孩子提供教育材料的非营利组织. 推出网站后，惠普开始与联合国教科文组织等大型非营利组织合作.
Technologies: Principle, Webflow CMS, Webflow, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Sketch, Figma, Android, iOS, InVision, Adobe CC

Head of Design

2019 - 2020
Clearbanc
  • 领导设计部，工作内容包括产品设计、品牌和营销设计.
  • Redesigned the company's existing digital products, such as the sign-up and application flow, the public website and the customer dashboard, 还有新的解决方案，比如移动应用程序和实体交易卡.
  • 重新定义了Clearbanc的品牌战略，重新设计了公司的视觉形象.
技术:Lingo, Zeplin, InVision, Principle, Adobe Photoshop, Adobe Illustrator, Sketch

Product Design Team Lead

2018 - 2019
Compass Digital Labs
  • 领导和指导产品设计团队(10名设计师).
  • 优化工作、协作和解决问题的方法.
  • 与产品和用户体验团队的其他团队领导一起确定目标和策略.
技术:WordPress, JavaScript, CSS, HTML, Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Senior Product Designer

2017 - 2018
Compass Digital Labs
  • 与其他资深产品设计师共同领导产品设计团队, 处理管理职责，如招聘新资源, approving time off, and evaluating team performance.
  • 指导中级和初级产品设计师，推广可用性方面的最佳实践, design, and collaboration.
  • 与产品管理和开发部门合作，确定设计工作的范围并建立设计路线图.
  • 领导公司内部产品的核心产品设计系统的策略和工作.
  • 与团队和涉众一起进行设计评审.
  • 收集新项目的用户、业务、数据和技术需求.
  • 确保模块化设计工作在所有产品之间是内聚的.
  • 领导与OCAD大学合作的实习项目.
技术:WordPress, JavaScript, CSS, HTML, Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Product Designer

2016 - 2017
Compass Digital Labs
  • 领导餐饮设计项目，并与相关方协调, conducted user research and user testing, 重新设计和维护公司的内部和定制产品.
  • Ideated, planned, 并设计了新的以用户为中心的解决方案(包括移动和网络应用程序), IoT solutions, and interactive spaces).
  • 收集新项目的业务、数据和技术需求.
  • Created style guides and widget libraries. Developed responsive websites (front end). 探索新技术、设计趋势和行为.
  • 设计和开发数码产品的品牌材料.
  • 指导初级/中级设计师并提供反馈.
Technologies: Sketch, JavaScript, CSS, HTML, InVision, Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Lead Digital Design Consultant

2009 - 2017
Tondero Producciones
  • 设计和开发数字通信策略.
  • 监督公司的视觉传达和企业形象(图形), multimedia, and web).
  • 管理公司的社交媒体账号(Facebook, Twitter, YouTube).
  • Created digital campaigns, such as the video campaign “Artist of the week,，粉丝们被艺术家邀请参加每周的比赛，以获得奖品.
技术:WordPress, JavaScript, CSS, HTML, Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Lead Interaction Designer

2015 - 2016
Feast Interactive, Inc.
  • 为在线平台、品牌和数字活动创建和发展创意概念.
  • 为社交媒体活动设计和开发数字、图形和/或互动作品.
  • Designed and developed responsive websites.
  • 使用Woodbox和Wishpond等平台设计和开发社交媒体竞赛，并通过HTML和CSS编辑调整其模板.
  • 设计和开发响应式网站，如Sylvania的网站, mini sites, emailing, and other online/interactive pieces.
  • 策划和开发交互项目的用户体验.
  • Guided junior designers and assigned them tasks.
  • 从头到尾领导品牌的UI项目，如Kitchen Stuff Plus, Sylvania Canada, Canadian Tire, PartSource, University of Toronto, and High Performance Sports Medicine.
  • Researched and tested new technologies, online trends, and new behaviors as well as design and coding updates.
Technologies: WordPress, JavaScript, CSS, HTML, InVision, Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Founder & Design Team Lead

2008 - 2015
Cafe con Leche
  • Provided services in the areas of UI/UX design, 视觉沟通(主要用于内部沟通), and branding.
  • 创造和发展创意概念，并将其转化为设计成果.
  • 根据项目需要，招募并监督工作团队(这让我有机会与包括程序员在内的不同领域的专业人士一起工作), designers, animators, photographers, and copywriters).
  • Presented ideas and pieces to clients.
Technologies: Sketch, WordPress, JavaScript, CSS, HTML, InVision, Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Visual Communication Designer

2009 - 2013
FD Arquitectos & Urbanistas
  • 设计和开发沟通片段和演示文稿.
  • Managed the visual identity of the company.
Technologies: Sketch, WordPress, JavaScript, CSS, HTML, Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Web Designer

2007 - 2008
SmartClick
  • Created and developed concepts for web projects.
  • Designed websites, banners, and multimedia CDs.
  • 创建插图(从草图到完成艺术品).
Technologies: Adobe Photoshop, Adobe Illustrator

Graphic Designer

2007 - 2007
Pasquale Hnos
  • 设计所有门店的宣传宣传品以及公司内部和外部的宣传宣传品.
  • 监督材料的印刷和室内外广告的安装.
技术:Adobe InDesign, Adobe Photoshop, Adobe Illustrator
保持品味:食品应用程序设计指南出版物的图像
Publication

Keep It Tasteful: A Guide to Food App Design

http://9atn.technestng.com/designers/ux/food-app-design
2013 - 2015

Master's Degree in Design

OCAD University - Toronto, Canada

2002 - 2008

Bachelor's Degree in Communications and Advertising

Pontifical Catholic University of Peru - Lima, Peru

JUNE 2015 - PRESENT

Master of Design

OCAD University

OCTOBER 2012 - PRESENT

Web Designer Professional

MediaPro Training Center

MARCH 2009 - PRESENT

Online Businesses

Universidad Ricardo Palma

JUNE 2008 - PRESENT

Bachelor of Communications and Advertising

Pontifical Catholic University of Peru

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